Captivate the Room
Getting Visible with Lori Ward

Getting Visible with Lori Ward

September 15, 2020

Welcome to the show!

I'm so excited to have you with me today and I've got a great show for you.

One of my former students is with me and she's really got some great nuggets to share with you today!

Lori and I talk about using your voice in a powerful way,

How to get visible without fear,

What it takes to build a business fast,

Why your voice matters and SO much more!

Lori is one of those people that when you meet them, you instantly feel like you've known them your whole life.  She's got a voice that makes people listen and has accomplished some impressive feats in a short amount of time.

I know you are going to love hearing from her!

Make sure you take a listen and go check out Lori's work on Instagram.


You can find Lori on Instagram at lwskincare


Guest Bio

Lori is a mother of 2 girls and 2 boys ages 14-25 and has one granddaughter.  Lori has been married for 26 years!  Lori is 46 and dang proud of it.

Lori went to esthetic school with her daughter Rilee in 2016 and opened a home clinic in 2017 and moved it to a storefront in 2019.  She is an age and acne specialist.  Lori has 8 employees in her clinic.  

Lori is an aging advocate herself and is big on gut health.  Lori exercises eats good nutrition, avoids sugar, and believes in how holistic nutrition can and will heal the skin.  

Lori believes honesty and integrity in her business have an impact over popularity.  Helping others feel and look their best is what gives her life!

Controlling the Outcome and Voice

Controlling the Outcome and Voice

September 11, 2020

Welcome to the podcast. I'm your host, Tracy Goodwin. And I'm so glad to have you with me today as always. Thank you so much for your shares and your downloads and for being a subscriber. I love being on this voice journey with you, and I've got a great episode for you today. Today, we're going to talk about controlling the outcome and your voice.

As I do every year, I took August off and I normally take August off because I have for the last 12 years been involved in a program for youth. I'm not doing that program anymore, but this August I moved across the country in a pandemic. 

I’m glad to back!  I've got some super exciting episodes for you coming up and some incredible interviews with amazing people that you are going to love hearing from.

Now very quickly, I want to let you know, I have two more groups this year. I'm about to do my second to last small group coaching program and then I'll run it one more time in October. So do not miss out. If you want to jump on now at the current price, make sure you go over to Look under the work with me tab and/or email me Tracy,

I've got a lot of great things going on, a lot of cool changes and happenings, and I'm excited to share it with you. It's been a challenging year. I know for so many of you and I believe that 2021, we're almost there and it's going to be different. So, let's talk about controlling the outcome, and the reason that I picked this topic is that it is so prevalent in my coaching program. When I work with people in solo sessions about all the noise in their head, and there are a lot of different versions of noise that we could talk about. But one of the biggest problems that I see people struggle with without even realizing it is trying to control the outcome. You cannot control the outcome.

What you can control is the conversation. And that's truly where the power is. And when I put people in that place and teach them how to control the conversation, not only is it very powerful, but it's so much fun and not in a manipulative, horrible kind of way, but in a ‘controlling the experience’ kind of way. What kind of journey do you want to take me on? That is what is in your control. Which of my senses do you want to touch? Which emotions do you want to connect with me on?

That's what I mean by controlling the conversation. And you do have the ability to do that when you know how to use your voice to do it. But what people do every day, nonstop is try to control the outcome. Now, what does this mean? Control what you think of me. Control how you're perceiving me. Control what I get and sometimes it's simply an outcome-driven and I'm a problem solver, and I'm going to drive to the outcome and solve your problem because I'm going to control the outcome by solving your problem.

But here's the thing, and you have to embody this. You cannot leave this theory. You cannot control me.

I use this example and you've probably heard me give you this example before. I would love for you to like me. I would love for everybody to like me. I would love for everybody to think I was a great voice coach. But at the end of the day, I have no control over what you think of me. I have no control over whether you like me and I don't even go to that place of the outcome. All the time my clients ask me, “how do you, do it?” And it's, it's quite simple. I have it absolutely, 100% trained myself to not go to the outcome and if I go there, I immediately get back to the now.

I have people that I work with that are problem solvers, that are outcome-driven, they are people pleasers. I've got people that I've worked with over the years that will sit and spend a Sunday trying to figure out every single solitary question that might be asked of them and how they will answer it, that's trying to control the outcome. I don't go there.

Now, that's not to say I don't prepare because I always prepare. I've got a little list of bullet points, a little list of words in front of me now. I haven't looked at it yet, but it's there in case I need it. I don't want to forget anything. But it's just not on my radar to think “how many downloads will this show get? How will people like this?” Of course, I want you to like it. I want it to make an impact on you, but I cannot control that. But I can control the conversation. Well, let me back up a second. I can control the conversation by creating the journey. But I can also control the conversation and alleviate aversions that you might have to my voice because I know how to do that.

And why I even threw that in is because you could say, “well, even if I do my 150% best thing that I do, my best version of me, Tracy, somebody still might not like me.” That is always true. And that is why you cannot control the outcome, but here's the thing. You can play all the shades. You can play all the notes. You can play all the elements so that you are not driving any of your potential audiences away, which is what sometimes we do. We stay on one note and somebody has an aversion to that note and we drive people that are truly ours away.

But I'm digressing, I'm going down a rabbit hole and I want to get back to controlling the outcome and you cannot do it. A lot of people are outcome-driven, which is an admirable quality. Successful people are outcome-driven, problem solvers. I'm not a problem solver, I don't think. but a problem solver and an outcome-driven person will always head to that outcome. “I'm already in the outcome” and you miss the connection.

Because here's the thing, and I want you to get this, something as simple as being outcome-driven or being a problem solver puts things in your voice that keeps me from connecting with you. You are already in the outcome. You are trying to control the outcome. How I processed that subconsciously is that I'm not a part of it. So not only do I not connect, I'm repelled potentially. So, you're missing opportunities by trying to control the outcome. People pleasers. This is huge for people pleasers. You're trying to be what you think we want you to be. And so, you're neutralizing you. You're not revealing vocal variety. You don't have movement in your voice. You aren't conversationally talking to me. You aren't grounded in your message. You’re trying to be what you think I want you to be. And here's the thing, you don't know what I want you to be, first of all.

Second. I don't want you to be anything. I just want to know who you are. And I want you to be here in the now with me right now. And what happens when you are in that outcome and controlling that outcome and worrying about getting it right so that you get the result that you want even if that's me liking you, you don't end up being you.

I don't know who you are and I can't connect because I don't even know who you are because you haven't shown me who you are because you're trying to control the outcome. Does that make sense? See where the rubber band ball of that is? It's a mask. You're putting something in place to get you a result that will keep you from getting that very result. People try to control the outcome by deciding what we're thinking. I see that at least once a day.

Now, you guys know I'm a professed workaholic, borderline. Okay, I'm a workaholic. And I work a lot because I love what I do and I want to make the biggest impact before I leave this planet.

At least once a day, I have someone who has already buffered what they're putting out because they're controlling the outcome. They've already decided what we're thinking. And I always come with the same question. “Did you ask me? Did you ask them what they're thinking?” And people are just gob smacked when I ask that question. They say “well, no.” Well, then who are you to decide when I'm thinking? That's controlling the outcome at its finest. You can't control what I'm thinking. And to try to control your delivery because you've already decided what I'm thinking. You've just sabotaged yourself because let me tell you, and I've given you this statistic before in so many shows, you're probably sick of hearing about it but 99.5% of the time, what you think we're thinking, we're not thinking.

Perception and reception. But here's the truth; people are thinking about themselves. And I don't mean that to be mean or negative. You know it's true. Yet, we spend all this time and do all this buffering and try to do all this controlling the outcome because we’ve decided what people are thinking and they're not even thinking it. I do this in my group constantly. I can hear when somebody is buffering. I can hear when somebody is trying to control the outcome. I can hear everything. And I will say, “what are you thinking about?” And I already know what they're going to say. They're going to say, “I was thinking about what you were thinking.” And I always say, “did you ask me?” And they say “no.” And then I say, “so tell me what you thought I was thinking”. And they'll say, “well, I thought you were thinking X, Y, Z,” and every single time, I was thinking ‘A, B, C’ when they were thinking that I was thinking ‘X, Y, Z.’

I want to know, when are you going to stop falling for the tricks of the subconscious. The more I do this work, the more people I work with, the more I research, the more I am 100% validated in this methodology that I created and that it is a hundred percent true. Just today, and it's every day, I was working with someone on a driver and we were finding voice habits that they wanted to eradicate., Simple things like filler words and running on and on is what she was working with, re-tells and everything, and I said, “okay, that's great. That's the habit, but we've got to get to the driver.” Unless we eradicate the driver, we cannot eradicate the voice habit.

If you are someone who has tried voice exercises before, you've tried warming up before you've tried another methodology or a pure methodology before, and it just didn't work, it's because the drivers were not dealt with and a driver can be, ‘I have to control what you're thinking of me to get what I want’ which is ultimately why we try to control the outcome to get what we want. I want you to like me. I want you to buy from me. I want you to do whatever. But I want you to embody the fact that you can't control me or anyone else. I can't control you. I can give you a hundred percent, the best version of me. I can ask you to leave me a podcast review. I can encourage you to join my group. I can ask you to tell three friends who are struggling with their tone of voice to listen to a certain episode. I can do all of that, but I cannot make you do anything including like me, or change your life by rewriting your psychology of the voice story. I can't, but I can show up 150% and control the conversation. That's all I have the power to do.

The number of times people are struggling and they are not in the now is profound. And the negative things that are happening in their voice, whatever it is are always because they're not in the now. They're trying to control the outcome or other things, and I just want to keep this to controlling the outcome.

But one of my favorite things to watch is when people start to learn how to control the conversation. And I can't even begin to tell you the number of people that I've worked with over the years that have said, “when I met with you on that call to see about working with you, I knew without a doubt I had to work with you.” Or sometimes they'll say “I knew I had to find the money to work with you”, or “I knew I had to figure out a way to be in your group. How did you do that, Tracy? How did you do that? Because that's my problem. I can't land the deal. I can't close the sale. And it's super simple. I'm not trying to control the outcome. Do I want to make a sale? Sure. Do I want to change your life? Absolutely. But I can do my best dog and pony show and if you're not ready or if you are not there because I haven't made you feel something, you're not going to buy. I have a full embodiment that controlling the outcome is not the answer. I never try to control the outcome, what I do try to control or do control, and I don't even like the word control concerning conversation, but I control the experience that I create for you.

I am in the moment having a conversation with you, making you feel that I can help you. And that's it. And then I let it go. I get off the call and I let it go. Now salespeople might be shuttering in their boots right now saying “no, no, no. You’ve got to follow up. You’ve got to do this. You’ve got to do that. Well, I have a massive referral business and I have pretty awesome sales. I don't know. What's the word? The number of sales I close. Closing rate, I guess. I don't know and it's literally because I create a journey. I create a feeling. When people get off the phone with me, they know they have to work with me because they know that I can change their life. And I don't mean to say that in arrogance. It's literally what I teach people to do. And it's, it's not manipulation. It's about creating an experience, creating an emotional connection.

Manipulation is controlling the outcome. Manipulation is asking all those questions and things that a lot of people will train you to do. And you're not connected to them, but you're manipulating people because you think that's what you're supposed to do.

What you're supposed to do is release the outcome and get in the now and create an experience for me. Create an emotional connection and that's what your voice has the power to do. And 99% of people on earth are not even remotely maximizing that. They're not playing shades of emotion. They're not playing moments. They're not in the now. They're not controlling the conversation. They keep driving to the outcome and trying to be what they think we want and they're trying to control what we think or decide what we're thinking and you'll never win that way. Never. And I can tell every single time in somebody's voice when they're in the outcome because I can't connect to them. It's a teeny tiny sound and the listener’s subconscious is picking up on it that you're not with them. They can't connect with you and that's what's costing you. They can pick up that you've already decided what they're thinking. They can pick up that you think what we're thinking is that you don't know what you're talking about and we're not thinking that at all, but we pick that up.

You guys have heard me talk about foreshadowing. I don't know if I've done an episode on foreshadowing before shadowing is the same thing. I'm in the outcome. I've already decided on the outcome and I'm putting it in my voice now and your subconscious picks up on it and you give me what I don't want like not buying.

So, I need you desperately to stop driving to the outcome, to release the outcome, to stop trying to control the outcome. You can’t. I've been trying for 30 years to prove that you can, and you can't. Start focusing on creating an experience. What do you want me to experience when I have a conversation with you? When I listen to you speak or when I watch your videos, what do you want my experience to be? That's what I want you to think about and start working to create that. That's where your power lies.

The only vocal power you can ever have is in the now and I bet you don't spend much time there because most people don't. A lot of times people think that they do and then they realize that they don't, but there's always a driver. There's always a story. That's got you down the tracks in the future, whatever it is. You think you already know what we're thinking. You don't want us to cut you off. You want to convince us that you know what you're talking about. You want a buffer to keep us from figuring something out. Whatever it is. But you need to let it go. You need to let go of the illusion that you can ever control the outcome. The sooner you do that, the sooner you can get back in the now and control the conversation. Learn how to control the conversation.

All right. Well, that's it. I'm going to wrap it up there. This was a quick one, but an important one and something that I see everybody struggles with, even the people that tell me they don't. All right. So, think about that and if you have any questions, don't hesitate to reach out. If you want to try to jump in on the group coaching program that's about to start, go to

But otherwise, that's it for today until I see you next time, you know what to do. Get out there and speak your truth. Just do it beautifully. Control. I wonder if you know anybody controlling or maybe you’re controlling.

Beautifully Speak Your Truth

Beautifully Speak Your Truth

August 14, 2020

Welcome to the show!

Today I thought we'd revisit a topic that is very important, speaking truth but doing it beautifully!

Speak your truth is a big thing now but what is often forgotten is the part about doing it beautifully.

In today's episode, I break down the beautifully part and talk about why it's so important not to vomit your truth all over people in a way that is hurtful or rife with emotion.  If you do that, speaking your truth won't work in your favor.

Everyone deserves to be heard...everyone and learning to use our voice in a way that reflects how we really feel are very important.  However, it's also important to speak our truth, well...beautifully! 

Finding Your Message with Beverley Simpson

Finding Your Message with Beverley Simpson

July 27, 2020

Welcome to the podcast!


I'm so excited to have you with me today and I can't wait to share this episode with my friend Beverley!


Beverley and I are in a business mastermind together and ever since the day I met her I just adored her.  But, she also an incredible businesswoman and a master at messaging!


Beverley primarily works with leaders in the fitness industry but don't let that stop you from listening to our episode because she is dropping some incredibly useful information in the episode.


I know you are going to love hearing what she has to say about messaging, using your voice and so much more!


Guest Bio


Beverley Simpson, owner of BSimpsonFitness, Former Fitness Manager for Crunch in Manhattan, New York turned online business owner. Currently a certified personal trainer and pre/postnatal specialist. (NASM CPT, FMS I & II, PN2, SFG I,) and dozens more certifications in movement. I’m passionate about the science of training, and I’ve helped hundreds of trainers package their genius into products and helped them sell their service without feeling sleaze-y.


Also a mom of two daughters under the age of two, and watched my body transform from fit coach to pregnant coach to new postpartum coach in a different but same body twice. Once I discovered that body transformation DEPENDS on body acceptance, I was finally able to lose over 50 lbs and KEEP it off without dieting and spending hours in the gym, and I’ve helped dozens of moms do the same thing.

Voice Mask Needing to Prove

Voice Mask Needing to Prove

July 27, 2020

Welcome to the show!

Ahhh the old needing to prove mask, this is a BIG one.


I can't even begin to tell you the damage this mask causes and how many people are wearing it!


I hear this on the daily, I hear it in sales, I hear it in life.  It's REPELLING people and it has to go, it's costing you business and it has to go.


It's highly possible that you've been hiding behind this mask for far too long.  If you are wondering why you might not be getting the deals you want, why you might not be building the relationships you want, you might not be where you want to be...well, maybe you need to see if you are trying to prove your worth.


It won't work, ever!  The best reveal of you is what we are after, that's what is key to your success.  Voice masks keep us out, isn't it time to let the mask down and let us in?


I promise you, it's better to let it go.


Don't forget to check out my upcoming 8-week small voice coaching program.  I'm about to start another round in August and I'd love for you to join me!  Just go to and look under the work with me tab.

Voice Mask People Pleasing

Voice Mask People Pleasing

July 24, 2020

Welcome to the show!


Are you a people pleaser?  You might be shocked at how many people are.


In today's episode, I'm talking about the mask of people-pleasing and just what it's costing you!


People-pleasing does change your voice and it definitely affects how we process your voice subconsciously.  Ultimately, it's hurting your income, your connections, and your success.


Even if you think you aren't a people pleaser, you might not want to miss today's episode!


Also, don't forget, if you want to jump into the final round of my 8-week live coaching program then sign up at under the work with me tab.  

Voice Masks:  Chip on Your Shoulder

Voice Masks: Chip on Your Shoulder

July 20, 2020

Welcome to the podcast!

I think you are going to like the next 3 episodes, a series I'm running all about voice masks.

I created the idea of voice masks because I could hear people hiding behind a sound, that sound came from a story, an experience, driven by the subconscious to keep you safe.

The problem, they keep you from success and many of them are repellants.

Over the next 3 episodes, I'll be talking about 3 of the most toxic voice masks that could potentially be hurting you...if you have them.

I think you'll like this episode!

Don't miss my upcoming live training and my upcoming 8-week group program.

Go to and look under the work with me tab to sign up!

Getting Out of Your Head with Jen Forster

Getting Out of Your Head with Jen Forster

July 13, 2020

Welcome to the show!

You are in for a super treat today!

With me on the show is another guest, another Australian and someone whose work is so aligned with my Psychology of the Voice I can hardly believe it!

Jen Forster is with me today and I met her in the group that Tyson and I spoke about in last week's episode.

Jen and I had an incredible conversation about patterns and habits and how we sabotage ourselves.

Jen helps people rewrite these patterns so they can get out of their heads and make decisions with ease.

I know you are going to love this conversation and feel like you've known Jen your whole life!

**Make sure you check out the website, I'm running another group coaching program in early August and I don't want you to miss it!


Guest Bio

Jennifer is an entrepreneur, holds a Master in Business, has pioneered change for women abroad, succeeded as a competitive sportsperson, adventured globally and solo parented two kids. But as a ‘serial overachiever’ her success came at the cost of broken relationships, inner conflict, and burnout. In her book, The Power of a Peaceful Woman: 49 Ways to drop the armor and defuse the drama, she shares her 49 practical ‘real-life lessons’ that were the catalyst for getting her out of her head and into her heart and ultimately gave her a deeper level of peace, happiness and aligned her with a purpose-filled, abundant life.



For further information:




Order Jen's book on Amazon, your favorite online store, or by clicking here:


Transcend Your Patterns and Speak Your Truth w/ Tyson Sharpe

Transcend Your Patterns and Speak Your Truth w/ Tyson Sharpe

July 3, 2020

Welcome to the show!

Today I've got an amazing guest that I know you are going to love hearing from, Tyson Sharpe.  Tyson's work is so aligned with Psychology of the Voice Effect, I know you are going to love hearing from him.

Tyson and I had a great conversation about ego,

Needing more vs. giving,

How to find inner freedom,

How to build a business you love and so much more!



Guest Bio

If you have ever felt as though you need to ‘achieve’ to feel worthy of love, your growth may not come from another business strategy, but a shift in consciousness.
Tyson has coached hundreds of online business owners helping them transcend their patterns of fear, doubt, and frustration so they can build a more conscious business as an extension of their personal awakening. He does this by connecting ancient wisdom, eastern philosophies, and western psychology with modern-day business building.
Tyson is the creator of the online community ‘Connect Contribute Collaborate’ and is also the host of the ‘Awaken Your Business’ Podcast.
He believes that when you build a business from flow, creativity, and love, the universe will gift you opportunities that mirror the inner peace you feel. If you are ready to take your heart’s leap and create a meaningful difference, Tyson’s superpower is helping you to develop your wings to fly.  
Why Filler Words Have to Go!

Why Filler Words Have to Go!

June 26, 2020

Welcome to the podcast!

I'm glad you are here today and I've got a very important episode for you...getting rid of filler words.

I hear a lot of people say, "Don't worry about them, it's not a big deal, talk the way you talk"...

It's a big deal.  When it comes to's a big deal.  

When it comes to distraction and being able to connect to you and your's a big deal.

In this episode I'm talking about what makes filler words a problem, 

what filler words actually are,

how to get rid of them for good!

I think you'll like this episode!


Play this podcast on Podbean App